DAY 1
The Real Starting Point
Most established brands walk into Amazon with incomplete data. On Day 1 we run a diagnostic so you stop guessing.
What we cover:
- What’s actually driving (or destroying) profit at the product level
- How your current positioning compares to real competitors on Amazon
- The true size of the opportunity — and the real cost of capturing it
- What your existing ads are actually doing (vs what the dashboard says)
What you’ll walk away with: A sober, accurate picture of where you stand and what the real upside (and risk) looks like. No more optimistic assumptions.
DAY 2
Why Most DTC Launches Fail (And How Yours Won’t)
This is the day we kill the most expensive myths.
What we cover:
- The hidden ways Amazon quietly destroys margins for DTC brands
- Why “just launch and optimize later” is the most expensive strategy
- The difference between a launch that compounds and one that becomes a permanent cost center
- How to prevent discovering problems months too late
What you’ll walk away with: The exact failure patterns that cost brands six figures and what prevents them.
DAY 3
How Amazon Actually Works
This is the “algorithm” day
What we cover:
- How Amazon’s ranking system really behaves
- Why most DTC listings underperform even with strong products
- The positioning and messaging frameworks that make buyers choose you over cheaper alternatives
- Turning your existing brand strengths into Amazon assets
What you’ll walk away with: How ranking, conversion, and brand perception actually work together on Amazon.
DAY 4
The Profit Engine
Margin, Logistics, and Compliance
What we cover:
- True contribution margin math
- Structure ads so they build long-term organic rank instead of renting it
- Building the system that makes every ad dollar and every unit sold compound instead of reset
What you’ll walk away with: How to protect margins and build durable organic position.
DAY 5
Launch & What Happens After
Most brands treat launch day as the finish line. It’s actually the starting gun.
What we cover:
- The first 30–90 days: what actually matters vs what feels urgent
- How to monitor competitors, market shifts, and platform changes without living in Seller Central
- Turning the initial launch into a repeatable growth system
What you’ll walk away with: A clear post-launch operating picture so the channel doesn’t slowly degrade after the initial push.